Projects

/noun/

1.a running record of things I've built, most of which started as a much smaller idea than what they turned into.

2.proof that "let's just see how this looks" is usually where the good stuff begins.

3.see also: a few late nights, a lot of second-guessing, and the occasional "okay, this actually works."

What took the spotlight this week

RESONATE: A COACHING & VOICEOVER PLATFORM

Building a booking-first platform that resolves a voice coach's two overlapping identities

Personal Brand PlatformWeb Design

Erwin had real expertise as a voice coach and voiceover artist, and almost nothing online that proved it -- his work was scattered, his coaching practice invisible, and there was no way for anyone to actually book a session. I designed and built him a platform from scratch, solo, working directly with him from problem to launch. The hard part was never the visuals -- it was making one identity, coach, lead without erasing the other. Now there's one place that does both, with a clear next step for anyone who lands on it.

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